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Research papers

Multiple-constituency research in a politicized marketing environment

Changes in marketing environment have, in many cases, rendered traditional company-to-consnmer marketing insufficient, as the need to target, communicate, and address the needs of different constituencies has increased. Marketing departments need to...

Catalogue: Qualitative Research 1993: A Critical Review Of Methods And Applications
Authors: Craig Rosen, Michael Cohen, Debbie Cymbalista
June 15, 1993
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Citation

Rosen, Cohen and Cymbalista (1993a, June 15). Multiple-constituency research in a politicized marketing environment. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/multiple-constituency-research-in-a-politicized-marketing-environment


Research papers

A Global marketing strategy responding to national cultures

A proposal for the conceptually desirable Global Marketing Strategy is presented. This effective global strategy which has a standardised pattern across nations should be adapted to national cultures in order to be most efficient. First, the basic...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Author: Hiroshi Kosaka
June 15, 1992
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Citation

Kosaka, H. (1992a, June 15). A Global marketing strategy responding to national cultures. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/a-global-marketing-strategy-responding-to-national-cultures


Research papers

The use of retail audit research in developing and maintaining effective retail distribution

The paper gives an overview of the relationships between two key pieces of retail audit information, sales share and distribution. It shows how, if used correctly, retail audit data can give management a means of focussing their resources to increase...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Tony Antoniou
June 15, 1992
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Citation

Antoniou, T. (1992a, June 15). The use of retail audit research in developing and maintaining effective retail distribution. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-use-of-retail-audit-research-in-developing-and-maintaining-effective-retail-distribution


Research papers

Challenges for the toy business in the ’90s

Throughout the past thirty years the toy business has gone through important transformations - specially the move from small workshops of craftmen to dominating multinational companies, each trying to develop their competitive advantages. Toy...

Catalogue: Seminar 1992: Children And Young People- Are They The New Consumers?
Author: Jean-Paul Charpentier
June 15, 1992
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Citation

Charpentier, J. (1992a, June 15). Challenges for the toy business in the ’90s. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/challenges-for-the-toy-business-in-the-90s


Research papers

Added value in business marketing strategies

Business Marketing decisions are said to be rational although the marketing input is generally non-rational, or worse, emotional. In this paper, a method of calculating the added value on business marketing decisions is discussed. The method is based...

Catalogue: Seminar 1992: Business To Business Marketing
Author: Sicco C. Santema
June 15, 1992
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Citation

Santema, S. C. (1992a, June 15). Added value in business marketing strategies. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/added-value-in-business-marketing-strategies


Research papers

Opportunities and risks in Eastern Europe

The collapse of communist control in Eastern Europe and the former Soviet Union and the ensuing transition to market based economies has opened the door to a consumer market of 409 Million people. This paper discusses recent developments in the...

Catalogue: ESOMAR International Automotive Marketing Conference 1992
Author: Louis Bailoni
June 15, 1992
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Citation

Bailoni, L. (1992a, June 15). Opportunities and risks in Eastern Europe. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/opportunities-and-risks-in-eastern-europe


Research papers

The Gulf markets

This paper wants to stress that there are real opportunities for business in the 1990s in the Gulf markets. Cease those opportunities. But for success you need quality products, professional and effective marketing, preservarance, patience and some...

Catalogue: ESOMAR Conference 1992: The Opportunity Factors To Business Success In The Post War Middle East
Author: Hussain M. Sultan
June 15, 1992
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Citation

Sultan, H. M. (1992a, June 15). The Gulf markets. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/the-gulf-markets


Research papers

Taking a fresh look at old markets

Societies all over the world are changing at a rate faster than ever before, affecting virtually all levels of social, political, and economic life. Markets are going through similar processes, moving increasingly from mass products to products...

Catalogue: ESOMAR/ARF/JMA Conference 1992: Marketing And Research Under A "New World Order"
Authors: Norbert Homma, Alain de Vulpian
June 15, 1992
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Citation

Homma and de Vulpian (1992a, June 15). Taking a fresh look at old markets. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/taking-a-fresh-look-at-old-markets


Research papers

Small business banking

The paper argues that the small business market is a key sector for banks, providing the future base for the important corporate middle market and that there are opportunities for hunks to increase their business profitability in this sector while at...

Catalogue: Seminar 1992: Banking And Insurance- Pressure On Profits, Pressure On Research
Author: Mervyn Flack
June 15, 1992
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Citation

Flack, M. (1992a, June 15). Small business banking. ANA - ESOMAR. Retrieved May 18, 2024, from


https://ana.esomar.org/documents/small-business-banking